Fabogesic
According to the World Health Organization, 50% of people in Argentina self-medicate. This dangerous habit is responsible for over 60 deaths a day and nearly 100,000 people hospitalized every year, in Argentina alone.
Fabogesic Ibuprofen is one of the most-sold painkillers in Latin America, so the way they communicate to consumers is a big responsibility. We put together the first massive integrated campaign to advocate for not consuming painkillers.
We also mentioned healthier alternatives consumers should try before resorting to a pill, at every one of the campaign’s touchpoints.
235 % visits to our landing page with health tutorials.
36.8 % google searches for "stretching", "muscle massages", and similar terms.
206 % e-consultations with health professionals during the campaign.
94 % positive comments on social media.