Space
We had to create awareness on social media inviting people to watch the “Shark and Piranha Crazy Week”, a weeklong programming block on Space (TV Channel) featuring bizarre films showed all over Latin America.
We created an opulent and bloody character with his own TV show called “Shark, the Assassin Critic”. Shark would present the daily movie on the Space social networks inviting all the followers to watch the film. The campaign consisted of daily videos and posts on Facebook & Twitter, teaser spots on TV and banners on the web.
80.000 Likes on Facebook.
6.000 Retweets on Twitter.
Shark was a beloved character in Space networks, became part of the regular programming, and he’s actually living in a mansion with 2 hot girlfriends, 4 cars, and a pool full of tasty blood.
Full Campaign: http://goo.gl/ke2Zst