Fresh Voices

At Beldent, one of the best-selling chewing gum brands in Argentina, we wanted the fresh voices of young people to be heard louder than ever. With renowned rapper Ecko, we composed the most collaborative song in history.

Young people from all over the country expressed themselves through vocesfrescas.com.ar. A trained algorithm detected 5 main tensions among them: lovelessness, anti-hate, truth, future, and freshness. Ecko used this, including some direct quotes to write De Boca en Boca.