Sol Insurance

Sol Beer

Case study

Challenge

Climate change is changing the seasons of the year, making storms increasingly unpredictable. Even for the Weather Service.

Outdoor parties are becoming more and more common in Argentina, but with such unstable weather, planning an event is very risky since you can lose everything you invested on it.

Idea

Sol Insurance, a policy that returned what you invested in beer if it rained on the day of your party.

Users signed in SolInsurance.com.ar, entered the date and location of the event, and with

the purchase of Sol beer, a code was generated to insure it in case of rain.

We detected the parties that were ruined by the weather, mixing climate forecast information with the location of the event. Those hosts were refunded with the entire purchase, keeping the beer to enjoy any other sunny day.

Results

+90% Awareness

140K Unique Users

+5K Registered

+1000 Insured Parties

Extra content

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