Pampers
About 20,000 babies were born during the quarantine. Parents were having a rough time - growing unemployment, less money, and more responsibilities; changing diapers was the least of their problems.
We hired new and expecting parents as influencers, and gave them the chance to make an extra income to help them face the ongoing economic crisis. In exchange, they enhanced our community with priceless tips on parenting.
1400 videos received.
28MM organic impressions.
$0 extra budget spent.