The Yes or No Game

At Oreo, we know playing is the best way to spend quality family time. And in 2020, parents needed to find ways to have fun with their kids more than ever. In order to help parents and children bond, we took the best of both generations to create a unique gaming experience.

The Yes or No Game bot is a voice-driven AI that combines the classic Yes or No Game parents used to play in their own childhoods, with state-of-the-art technology kids are drawn to.

We also mentioned healthier alternatives consumers should try before resorting to a pill, at every one of the campaign’s touchpoints.