TNT
While the english speaking audience enjoys the ceremony, Latin American countries suffer from a wide pandemic: THE VOICE OVER.
We wanted “Latinos” to enjoy the Oscars just as much as the Americans.
We created “Choose your Host”, an online platform with different audio channels, each with its own unique coverage of the Oscars.
We invited celebrities from different countries, extremely influential on social networks, to host the Oscars, allowing them to comment on the show from their point of view while interacting live on Twitter and Facebook.
The platform received 520.023 visits in just 4 hours.
#OscarsOnTNT was Trending Topic in every country where the action was carried out.
And TNT reached new viewers, attracted by the local celebrities.