Warner Bros Pictures
Warner Bros Pictures needed to promote its biggest premiere of the year.
And wanted people to feel what Dwayne “The Rock” Johnson feels every time he rescues someone in the movie.
We launched “Earthquake Heroes”, a dual-screen experience in which players use their smartphone’s flashlight to cut through the smoke and debris on the screen to help “The Rock” find the survivors, over a “post-San-Andreatic” California.
“Earthquake Heroes” is playable on computers, phones and tablets.
The game was played in 29 countries and generated great buzz online.
The “heroes” that rescued the most survivors, won a trip to Los Ángeles for the world premiere.