The TestList

Omint Group

Case study

Challenge

48% of young people worldwide between 18 and 35 suffer from hearing loss due to headphones misuse, and audiometries are one of the least performed tests.

Idea

Together with sound engineers and doctors from Grupo Omint, we created the first playlist on Spotify to test your hearing by performing a pre-auditory checkup.

How Does it work?

We used Yami Safdie’s hit song “De nada” and divided it into dual channel tracks to detect hearing loss in each ear by playing the tracks at different decibel levels.

Results

(Traffic on the Spotify Channel)

+542% Impressions

+687% Clicks

+753% Streams

Extra content

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