The Dough has Rocklets

Arcor needed to launch the new Rocklets Cookies on their social networks.

We took something unique from the product and use it to communicate the news: La Masa (The Dough, a popular wrestling fighter) has Rocklets (Colored chocolate beans. Another Arcor product).

We created a campaign (#LaMasaTieneRocklets) consisting of two stages. In the first, audiovisual contents were developed and shared on Arcor social networks with La Masa as protagonist to communicate the new product. In the second stage, influencers and consumers were invited to play wrestling with the character to achieve interaction and deliver product as a trial.