Stone Buddy

Saladix

Case study

Before 2018 FIFA World Cup, Saladix wanted to relate with soccer through a different and fun promotion.
We created a character thinking about that friend who always brings bad luck in important matches when he is around: the Stone Buddy (Popular expression in Argentina)
We generated different TV spots and digital content inviting people to participate and nominate their stone buddy. The winner became owner of a mini-stadium to experience the World Cup at home, while their buddy earned a spectacular trip for a whole month, far away from Russia and Argentina.

Extra content

French Fries Day Taylormania Conscience Activate your ON side The TestList Halloween Spring HNK Primavera Sound Sol Insurance Argentine Treasures Fresh Voices The Yes or No Game Now Hiring New Parents A Responsibility Dose PickUp Alaskan You Could Use Some Rock Stone Buddy Mogul World Muted Screams Earthquake Heroes Choose Your Host The Dough has Rocklets The Worst Gifter Shark, the Assassin Critic Small Teams, Big Passion

linkedin|instagram|behance