Wines of Argentina
Wines of Argentina promotes the image of argentinian wines in other countries like USA, Canada, United Kingdom, China, Brazil and other places in Latin America. The goal was to generate awareness in those countries with a digital and mobile approach.
We decided to make wine, a national treasure, an ambassador to the world of other argentine treasures that are worth to be known. We created Argentine Treasures, a mobile app where you could use the code on each Argentine wine bottle to unlock the hundreds of audiovisual content of the Argentine culture we generated, ideal to enjoy with a glass of the finest wine.
Within a month of the campaign, more than 35,000 people found the best treasures of Argentina and more than 19,000 shared the content on their networks, showing the world that Argentina is much more than just the best wine producer in the continent.